There is a great quote that has had a tremendous impact on me. It’s by Ralph Waldo Emerson and it says: “A foolish consistency is the hobgoblin of little minds.” It has stayed with me through the years for a number of reasons. If you’ve never heard of that quote, you might be wondering what it means. Basically, he’s saying that staying consistent simply because you’re concerned with what others will think of you is not a good plan. If you’re afraid that people will think you are breaking your own rule of consistency if you do something different, then this quote applies to you! We have to have the freedom to latch on to new information and run with it, even if it breaks your pattern of consistency.
It’s great advice in every area except SEO. When it comes to SEO on a local level, it’s crucial that you maintain consistency! Let’s look at a few areas where it would be foolish not to be consistent when it comes to SEO.
You tend to hear NAP referred to a lot when you do research for local SEO. All NAP means is name, address and phone number. Google will utilize three key points of data when searching for results to display. It goes without saying that Google wants accurate information so their search results remain current and correct. It might seem tedious to you, but imagine it from the other side—Google has no way of knowing whether or not your NAP is correct, even if they check your website against it. After all, even websites can have dated or wrong information on them, especially if they are not maintained by a web master on a regular basis.
Scouring the internet and doing cross references against other business directory sites is one solution. If Google does this and finds that your NAP remains consistent across all the possible directories, then that’s a good sign that you have accurate info across the net. Any inconsistencies in your information can really damage your Google rankings.
One other area of consistency that Google looks for is the quantity and quality of links from other online sources. This has always been important in SEO and is no different today. The more links on other websites that direct traffic to you, the better your ranking will be with Google.
If you’re like the average person, you are probably wondering how in the world you accomplish getting hot links from other websites to point back to your own site. Content that stays consistent is the answer. In other words, you must publish things on your website that will make others want to post and share. This includes articles, info graphics, as well as slick videos that are high quality. Keep your articles extremely relevant! There are many other ways to get links back to your own site, but by far, the tried and true tested way is to keep quality content that is at a steady consistent flow.
Reviews that are Consistent
The last factor with local SEO is reviews that are posted online. The more consistent your online reviews, the more of an edge you have within Google. Bottom line here is that Google wants to display the best possible search engine results, and so they will naturally be looking at online reviews from other customers. Not only do reviews mean you’re still alive and well, but also providing goods and services that are high quality.